Business Digitalization Ramifications

Digitalization is one of the key factors that develop a company’s growth. It truly is more than the removing of old fashioned paper and using computers to log data – it is actually about creating a new method of doing business that focuses on client satisfaction, internal interaction, and the stream of information. It is about being more effective, gaining awareness over organization spend and making decisions with appropriate numbers, as well as connecting your complete team to a common mission that drives worldwide growth.

It is a dynamic procedure that changes the ways companies create and capture worth in the marketplace. It can also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive status, firms should be constantly conscious of digitalization’s influence on their BMs and the associated with business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were collected from 12 interviewees working in two different industries, automobile and information. Due to the fact that the two industries are seen as a different organization models, this kind of research design allowed for a great in-depth a comparison of how digitalization impacts the inspiration of any firm’s BM.

The interviews revealed that in the media market, the impact of digitalization was felt most clearly regarding value creation and worth capture aspects. This was for the most part due to the fact that the advertising industry locations strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.

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