Data Analytics Tools Comparison

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Consumers generate a huge amount of data about their preferences, experiences and activities that companies can utilize to improve their products and services to match the needs of customers. The right analytics tool is crucial to reaching business goals like greater engagement, more sales and more efficient operations.

Start by deciding what data types you want to integrate and how you plan to accomplish this. Some tools are more geared toward traditional enterprise reporting while others are designed to assist you perform more sophisticated mathematical analysis or to track sensitive information such as healthcare data. It is also important to think about what analytics tools you’re looking at will fit into your existing workflow systems and data architecture.

Some tools are designed to cater to advanced users and data scientists, whereas others let non-technical users perform analysis with a point-and-click interface. It is also important to take a close look at the features and capabilities for data visualization offered by each tool. Certain tools are designed to create visual charts, while others require SQL or third-party software to model the data prior to it being able to be analyzed.

After narrowing your choices down, think about the cost and whether the platform relies on subscription fees or software licenses. Some tools are completely free, while others require a significant upfront investment to begin and ongoing maintenance costs. Make sure you compare these costs with the potential return from the insight and efficiencies gained by using the analytics tool.